Practicing Parallel Innovation: Aligning Product, Brand and Culture Through Lean Innovation

Jeremiah Gardner presents a compelling and thoughtful talk on how applying Parallel Innovation — innovation across product, marketing and culture — is critical to discovering disruptive breakthroughs. The session will cover customer empathy, rapid experimentation to maximize learning, hypothesis-framing, and some real world examples from organizations like yours. You’ll leave the session with a deeper understanding of applying lean innovation on the marketing side of the house and new practical ideas to start using parallel innovation in your organization. If your team could benefit from becoming more customer-focused, moving faster and acting bolder; don’t miss this talk.

Three Takeaways:

  • Deeper understanding of the principles of lean innovation for enterprise marketing
  • Practical ideas to start aligning your product, marketing and sales teams using parallel innovation right away
  • How to use rapid experimentation and prototyping in your marketing efforts to meet the challenges of a changing marketplace

Invite Jeremiah To Speak At Your Event


TWITTER: @JeremiahGardner