3 Traits of Great Value Creators

I was honored to give this talk, "The Art & Science of Value Creation: 3 Traits of Great Value-Creators" for Creative Mornings at the end of San Diego Startup Week.  Check out the talk here:  And here's the deck:    ...


Core Mindset and Skills For Customer Development

Over the last few years I have argued time and time again there is “no more powerful tool in your marketing toolbox than a cup of coffee with a customer.” That’s because the answers to your most important questions can...


Building capability to move fast, iterate quickly and act boldly

Growth is hard. From those of us starting from zero, to those with a flourishing audience. From a startup in a co-working space to an enterprise marketing team in global HQ. From the greenest novice to the battle-tested veteran…growth is hard. That’s because marketing...


Failure Isn’t A Goal. Learning Is.

It’s true, there is no lack of failure in starting new ventures. The likelihood of failing with a startup, new innovation initiative, or new product extension is much higher than the likelihood it will succeed. Just because those are the...


One of the key principles of lean is to “learn fast.” I can’t tell you how many times I’ve stood on a stage and said those two words in the last year. Although, on paper, the concept seems easy enough, the...


In a world where customers are smart, competition is fierce, and change is easy, business success cannot rely on a tight message, a pretty promise, and a large megaphone. Instead, success depends on inviting customers on a shared journey toward...


[This article was originally published on Brandisty.] A question that seems to come up a lot in brand development is, “what’s the difference between a logo, identity and a brand?” After all, people often use them as interchangeable synonyms everyday. “Check out...


Lessons Learned From The Launch of #LeanBrandLab

I’ve become more and more acquainted with the phrase, “eating your own dogfood,” the farther I journey down the Lean Brand innovation path. If you’re unfamiliar with the phrase, “eating your own dog food” (also called “dogfooding”) is slang for using...


Remix, Rework, and Reuse It!

For The Lean Brand Launch Tour, hundreds of founders, intrapreneurs, and entrepreneurs came out in support of a new way of brand innovation. We're happy to share the presentation that Jeremiah Gardner and Brant Cooper gave during the tour. Remix it,...


5 Real-Life Lessons from my Crowd Publishing Journey

NOTE: For my upcoming book, The Lean Brand, we intentionally passed on the traditional publishing route to focus on creating a community around the book. It was a bit risky, but we felt it gave us the best chance at...


About Jeremiah

Hi there! My name is Jeremiah. I’m an author, keynote speaker, advisor, and bulldog lover. Connect with me directly @JeremiahGardner.

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