Jeremiah Gardner
  • Read
    • The “Personal Brand” Myth
    • Great Brands Get Small
    • Red, White and Blue: The American Color Palette
    • Don’t Be Disruptive, Be Delightful
    • THE TWINKIES RETURN!
    • BRAND THINKING IS HARD…AND NECESSARY:
    • What People Really Want
    • BRAND STRATEGY: EXPLORING THE BRAND ARCHETYPE
    • America Relaxes on Duncan?
    • BRAND TRUST AND THE SAN ANTONIO SPURS
    • Brand Archetypes: A Pathway To Customer Relationships
    • Branding Isn't Tactical
    • The Music City And The Entrepreneurial Spirit
    • Branding Magazine Column
    • Brand ≠ Bullshit
    • Wading Into The Emotional Value Stream
    • The Emotional Value Funnel:
    • Brand Development Process vs. Framework
    • Brand Origin Myths
    • Branding For Good, Not Margins
    • Categories
    • BRAND: A Working Definition
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  • Read my latest post:

    Wildfires, Crowd Publishing, Stolen Cars, and $20,000

    5 Real-Life Lessons from my Crowd Publishing Journey