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The Art & Science of Value Creation: 3 Traits of Great Value-Creators
Practicing Parallel Innovation
Brand Meet Lean
Growth Marketing in the Enterprise
Coaching Metaskills
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The “Personal Brand” Myth
Great Brands Get Small
Red, White and Blue: The American Color Palette
Don’t Be Disruptive, Be Delightful
THE TWINKIES RETURN!
BRAND THINKING IS HARD…AND NECESSARY:
What People Really Want
BRAND STRATEGY: EXPLORING THE BRAND ARCHETYPE
America Relaxes on Duncan?
BRAND TRUST AND THE SAN ANTONIO SPURS
Brand Archetypes: A Pathway To Customer Relationships
Branding Isn't Tactical
The Music City And The Entrepreneurial Spirit
Branding Magazine Column
Brand ≠ Bullshit
Wading Into The Emotional Value Stream
The Emotional Value Funnel:
Brand Development Process vs. Framework
Brand Origin Myths
Branding For Good, Not Margins
BRAND: A Working Definition
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There is nothing permanent except change
Progress Metrics Applied
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Progress Metrics Applied
A Blueprint to use Progress Metrics for Pre-Market Product Portfolios