THE LEAN BRAND

HOW BRAND INNOVATION TRANSFORMS ORGANIZATIONS, DISCOVERS NEW VALUE AND CREATES PASSIONATE CUSTOMERS

Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success – a passionate, committed audience.

GREAT BRANDS DO MORE THAN JUST SATISFY CUSTOMERS, THEY CREATE PASSIONATE ONES.

The Lean Brand is the first book to apply lean principles to brand development to teach you how to develop meaningful relationships with your audience based on a shared journey of value creation. You'll learn:

  • The new definition of brand
  • How to implement Lean Brand Innovation To Discover, Create & Deliver New Value
  • New startup marketing techniques for Parallel Innovation between product management, brand strategy, and business culture
  • How to optimize your branding strategy to discover, develop and build passionate customers
  • How startups can eliminate waste in their customer development and brand strategy using The Lean Brand Framework
  • How to use lean startup Viability Experiments to test and iterate your brand for high growth
  • A set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audience

WHO IS IT FOR?

The Lean Brand seeks to join and deepen with the Lean Startup movement to contribute a framework for startups to integrate your brand development into the activities and ideas you’re already employing as a lean startup. Whereas The Lean Startup and The Lean Entrepreneur provide techniques to create innovative products, The Lean Brand focuses on developing innovative relationships. When combined, the ideas and practices expressed in The Lean StartupThe Lean Entrepreneur, and The Lean Brand provide a dynamic platform for innovation and creation in our new marketplace.

On it’s own, the Lean Brand is becoming a movement of marketers, brand hackers, brand agencies, sales teams, customer service teams, forward thinking executives, and innovative organizations joining together to shift the way we think about branding in today’s world.

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