HOW BRAND INNOVATION TRANSFORMS ORGANIZATIONS, DISCOVERS NEW VALUE AND CREATES PASSIONATE CUSTOMERS
Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success – a passionate, committed audience.
GREAT BRANDS DO MORE THAN JUST SATISFY CUSTOMERS, THEY CREATE PASSIONATE ONES.
The Lean Brand is the first book to apply lean principles to brand development to teach you how to develop meaningful relationships with your audience based on a shared journey of value creation. You'll learn:
The Lean Brand seeks to join and deepen with the Lean Startup movement to contribute a framework for startups to integrate your brand development into the activities and ideas you’re already employing as a lean startup. Whereas The Lean Startup and The Lean Entrepreneur provide techniques to create innovative products, The Lean Brand focuses on developing innovative relationships. When combined, the ideas and practices expressed in The Lean Startup, The Lean Entrepreneur, and The Lean Brand provide a dynamic platform for innovation and creation in our new marketplace.
On it’s own, the Lean Brand is becoming a movement of marketers, brand hackers, brand agencies, sales teams, customer service teams, forward thinking executives, and innovative organizations joining together to shift the way we think about branding in today’s world.