Growth in the Enterprise: Building Capability to Move Fast, Iterate Quickly and Act Boldly
Jeremiah Gardner presents a cutting edge talk on how to map Growth — applying customer empathy, rapid experimentation, and evidence-based decision making — to the enterprise to unlock growth. Growth sits at the crossroads between the inspiration of design thinking and the rigor of Lean Startup. This session will cover how to effectively integrate these principles and tactics to transform the way your growth marketing teams work. You’ll leave the session with practical examples and new insights into how to effectively use this type of innovation to empower your marketing organization to move faster, learn quickly, and act boldly.
- Understand how to apply customer empathy, rapid experimentation, and evidence-based decision making in your marketing organization
- Gain some practical ideas into how to test the most critical assumptions in your growth marketing efforts to advance your progress
- Hear real world examples of effectively using Growth techniques in the enterprise from companies like eBay, ING, and Nike.
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