When 70% of transformation efforts fail, it's time to admit we've been doing it wrong. Traditional change management treats transformation like a project to be managed, a linear process with defined start and end points. But here's the reality: in today's exponential world, change isn't an event—it's a constant, dynamic force that requires continuous adaptation and learning.

Through years of work with Fortune 500 companies and global innovation leaders, I've discovered something powerful: successful transformations don't focus on managing change—they focus on coding it into their organizational DNA. This isn't about rigid change management frameworks or outdated resistance models. It's about fundamentally rewiring how organizations evolve and adapt, creating a living, breathing ecosystem of continuous innovation.

Drawing from two decades of organizational research and transformation strategy, I'll reveal the systematic approach that companies like Microsoft, Intuit, and Nike use to create lasting transformation. The Double Helix of Change™ methodology has helped organizations achieve higher change success rates, faster adoption, and sustainable cultural evolution that turns change into a strategic advantage.