Articles

ARTICLES

Frameworks, observations, and ideas on innovation, leadership, and navigating uncertainty.

01

For event planners

What Makes a Sales Kickoff Keynote Stick

Kickoff energy fades fast. What makes a sales kickoff keynote still useful months later, and the questions to ask before you book a speaker.

October 15, 2026

02

For event planners

How to Choose a Keynote Speaker for a Leadership Offsite

How to choose a keynote speaker for a leadership offsite: the questions to ask, red flags to watch for, and how to match the session to your agenda.

October 15, 2026

03

For event planners

Keynote, Workshop, or Executive Session: Which Format Does Your Event Need?

Keynote, workshop, or executive session? How to choose the right format for your event by group size, length, and what should change afterward.

October 15, 2026

04

Diagnostic Leadership

How to Read the Room: A Leader's Guide to Silence, Fast Agreement, and Pushback

How to read the room as a leader: what silence, fast agreement, and pushback can mean, and a simple way to test your read before you act on it.

October 15, 2026

05

Diagnostic Leadership

Why Change Stalls: What Leaders Get Wrong About Resistance

Change often stalls because leaders treat resistance as the problem instead of a signal. What research says, and how to diagnose the real source.

October 15, 2026

06

Diagnostic Leadership

The Year-End Question Most Leadership Teams Skip

Before planning next year, ask your team what it learned not to say this year. Why that question matters, and how to ask it so you get honest answers.

October 15, 2026

07

Diagnostic Leadership

What Is Diagnostic Leadership?

Diagnostic Leadership is the discipline of seeing what's really happening in a room before you respond. The definition, three questions, and practice.

October 14, 2026

08

Diagnostic Leadership

Why Good Leaders Solve the Wrong Problem

Good leaders solve the wrong problem because the read comes too fast. What research on diagnosis and expert intuition shows, and a three-question fix.

October 14, 2026

09

For event planners

What Makes a Keynote Worth Attending

Most keynotes are forgettable within 48 hours. Here's the difference between the ones that stick and the ones that don't.

I've watched hundreds of keynotes from backstage, from the audience, and from the speaker's seat. The ones that change how you think have something in common — and it's not what most people expect.

April 17, 2025

10

For event planners

How to Choose the Right Keynote Speaker for Your Conference

The difference between a session that lands and one that bores your audience comes down to five questions most planners never ask.

Most conference planners start with availability and budget. The best ones start with something else entirely — and it has nothing to do with the speaker's fame.

April 1, 2025

Earlier essays on innovation and customer discovery now live at Gardner Expedition Co.

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