01
For event planners
What Makes a Sales Kickoff Keynote Stick
Kickoff energy fades fast. What makes a sales kickoff keynote still useful months later, and the questions to ask before you book a speaker.
October 15, 2026
Articles
Frameworks, observations, and ideas on innovation, leadership, and navigating uncertainty.
01
For event planners
Kickoff energy fades fast. What makes a sales kickoff keynote still useful months later, and the questions to ask before you book a speaker.
October 15, 2026
02
For event planners
How to choose a keynote speaker for a leadership offsite: the questions to ask, red flags to watch for, and how to match the session to your agenda.
October 15, 2026
03
For event planners
Keynote, workshop, or executive session? How to choose the right format for your event by group size, length, and what should change afterward.
October 15, 2026
04
Diagnostic Leadership
How to read the room as a leader: what silence, fast agreement, and pushback can mean, and a simple way to test your read before you act on it.
October 15, 2026
05
Diagnostic Leadership
Change often stalls because leaders treat resistance as the problem instead of a signal. What research says, and how to diagnose the real source.
October 15, 2026
06
Diagnostic Leadership
Before planning next year, ask your team what it learned not to say this year. Why that question matters, and how to ask it so you get honest answers.
October 15, 2026
07
Diagnostic Leadership
Diagnostic Leadership is the discipline of seeing what's really happening in a room before you respond. The definition, three questions, and practice.
October 14, 2026
08
Diagnostic Leadership
Good leaders solve the wrong problem because the read comes too fast. What research on diagnosis and expert intuition shows, and a three-question fix.
October 14, 2026
09
For event planners
Most keynotes are forgettable within 48 hours. Here's the difference between the ones that stick and the ones that don't.
I've watched hundreds of keynotes from backstage, from the audience, and from the speaker's seat. The ones that change how you think have something in common — and it's not what most people expect.
April 17, 2025
10
For event planners
The difference between a session that lands and one that bores your audience comes down to five questions most planners never ask.
Most conference planners start with availability and budget. The best ones start with something else entirely — and it has nothing to do with the speaker's fame.
April 1, 2025
Earlier essays on innovation and customer discovery now live at Gardner Expedition Co.
Field Notes
Practical notes on leadership, decision-making, and navigating uncertainty. Start with a fresh perspective for your next hard decision. Read a sample.