Books
Written Works
The Lean Brand
How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers
Great brands do more than just satisfy customers. They create passionate ones. The Lean Brand is the first book to apply lean principles to brand development — teaching you how to develop meaningful relationships with your audience based on a shared journey of value creation. It’s a practical, actionable guide that shows leaders how to use brand innovation to transform their organizations, discover new value, and grow passionate customers.
Progress Metrics Playbook
Measuring What Matters When Nothing Exists Yet
Every innovation leader faces the same challenge: How do you measure something that doesn’t exist yet? Traditional metrics fall short when evaluating pre-market initiatives. Inside you’ll discover a systematic approach, clear frameworks, practical tools, and implementation guidelines drawn from real-world experience.
Field Notes
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Raw insights on embracing uncertainty, managing risk, and discovering breakthrough opportunities.