BOOKS
Through his books, Jeremiah challenges conventional wisdom about how we grow, innovate, and connect with our customers. His writing isn't just about what's possible; it's about what's necessary for businesses that want to matter in a world where customer expectations aren't just evolving – they're revolutionizing.
Dreaming Your Customer’s Dreams
How Empathy Disrupts Markets and Drives Growth
A revolution is already underway in the business world, hiding in plain sight. It's not about AI, blockchain, or the next Silicon Valley unicorn. It's about something far more powerful: empathy.
No longer a “soft skill” or a passing buzzword, empathy has become the hard edge that’s disrupting markets and forcing leaders to rethink their organizations from the ground up. Most companies are missing the point. They're chasing technology while their customers are yearning for something deeper—real connection, true understanding, genuine care. The gap is costing them millions in missed opportunities, failed products, and customer churn.
Grounded in cutting-edge research and packed with actionable techniques and case studies, “Dreaming Your Customer's Dreams” draws from Jeremiah Gardner's decades of experience transforming global organizations around the world. As a leading innovation strategist, Gardner has witnessed firsthand how empathy can revolutionize businesses from the inside out. His work reveals one constant truth: the companies that harness the power of empathy don't just win markets—they redefine them.
The Lean Brand
How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers
Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success – a passionate, committed audience.
GREAT BRANDS DO MORE THAN JUST SATISFY CUSTOMERS, THEY CREATE PASSIONATE ONES.
The Lean Brand is the first book to apply lean principles to brand development to teach you how to develop meaningful relationships with your audience based on a shared journey of value creation.
Progress Metrics Playbook
Measuring What Matters
Every innovation leader faces the same challenge: How do you measure something that doesn't exist yet?
Traditional metrics fall short when evaluating pre-market initiatives. You can't measure revenue that hasn't happened, track customers you don't have, or rely on satisfaction scores for products that aren't built.
Inside you'll discover:
- A systematic approach to measuring pre-market initiatives
- Clear frameworks for evaluating innovation evidence
- Practical tools for portfolio decision-making
- Implementation guidelines drawn from real-world experience
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