Books
Books
The Read
Why Teams Get Stuck — and How Leaders Learn to See What's Really Happening
Most leaders don't have a strategy problem. They have a perception problem. They're responding to the surface of a room while the real driver sits untouched underneath — and they're calling that gap leadership. The Read is Jeremiah Gardner's case for closing it. Drawing on years inside Fortune 500 boardrooms and entrepreneurial basements — and his work with Nike, GE, Disney, ING, eBay, and Unilever — Gardner introduces Diagnostic Leadership: a practice for separating what you see from what's actually driving it, built around three deceptively simple questions you run before you open your mouth. What do I see? What is driving it? What does this moment need? The goal isn't to become the best reader in the room. The goal is to build one — a team that names its own patterns, catches them early, and keeps performing when the stakes are real and you're not there to see it.
Coming in October 2026
Progress Metrics Playbook
Measuring What Matters When Nothing Exists Yet
Every innovation leader faces the same challenge: How do you measure something that doesn’t exist yet? Traditional metrics fall short when evaluating pre-market initiatives. Inside you’ll discover a systematic approach, clear frameworks, practical tools, and implementation guidelines drawn from real-world experience.
The Lean Brand
How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers
Great brands do more than just satisfy customers. They create passionate ones. The Lean Brand is the first book to apply lean principles to brand development — teaching you how to develop meaningful relationships with your audience based on a shared journey of value creation. It’s a practical, actionable guide that shows leaders how to use brand innovation to transform their organizations, discover new value, and grow passionate customers.