Through his books, Jeremiah challenges conventional wisdom about how we grow, innovate, and connect with our customers. His writing isn't just about what's possible; it's about what's necessary for businesses that want to matter in a world where customer expectations aren't just evolving – they're revolutionizing.
Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success – a passionate, committed audience.
GREAT BRANDS DO MORE THAN JUST SATISFY CUSTOMERS, THEY CREATE PASSIONATE ONES.
The Lean Brand is the first book to apply lean principles to brand development to teach you how to develop meaningful relationships with your audience based on a shared journey of value creation.
Every innovation leader faces the same challenge: How do you measure something that doesn't exist yet?
Traditional metrics fall short when evaluating pre-market initiatives. You can't measure revenue that hasn't happened, track customers you don't have, or rely on satisfaction scores for products that aren't built.
Inside you'll discover:
Raw insights on embracing uncertainty, managing risk, and discovering breakthrough opportunities.
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