Most companies think they know their customers. But here's the uncomfortable truth: while 84% of executives believe they're customer-centric, only 9% of customers agree. This gap isn't just costly—it's catastrophic.

Through years of work with Fortune 500 companies, I've discovered something startling: the companies dominating their markets aren't just listening to their customers—they're living in their customers' world. This isn't about customer surveys or focus groups. It's about a fundamentally different way of understanding human behavior that transforms how organizations innovate and compete.

Drawing from my upcoming book "Dreaming Your Customer’s Dreams: How Empathy Disrupts Markets and Drives Growth," I'll reveal the systematic approach that companies like Airbnb, Netflix, and Slack have used to turn deep customer understanding into market leadership. You'll learn how to implement the Disruptive Empathy Framework™—a proven methodology that's helped organizations achieve higher customer retention, 3.3x faster product innovation cycles, and increased employee engagement.