Every innovation leader faces the same challenge: How do you measure something that doesn't exist yet?
Traditional metrics fall short when evaluating pre-market initiatives. You can't measure revenue that hasn't happened, track customers you don't have, or rely on satisfaction scores for products that aren't built.
Inside you'll discover:
- A systematic approach to measuring pre-market initiatives
- Clear frameworks for evaluating innovation evidence
- Practical tools for portfolio decision-making
- Implementation guidelines drawn from real-world experience