01
Measure what exists today
Evaluate evidence of market validation when revenue, customer counts, and traditional performance metrics cannot yet tell the story.
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Show progress before there’s revenue to measure.
Give early innovation a fair measure. Learn how to evaluate evidence, compare emerging opportunities, and have clearer conversations about where to invest next.
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What’s inside
Make the evidence easier to see.
02
Create a shared language
Use the Progress Metrics framework to discuss confidence in an emerging business model with your team and stakeholders.
03
Put it into practice
Explore scoring, review processes, implementation guidance, and getting-started checklists for your innovation portfolio.
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For innovation leaders, corporate entrepreneurs, and portfolio managers evaluating early ventures.
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Progress Metrics Playbook
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Meet your guide
Jeremiah Gardner
Jeremiah Gardner is a bestselling author, award-winning speaker, 5x entrepreneur, and technical cave diver who helps people become better explorers — reading conditions as they are, staying anchored to what matters, and moving forward without losing their way.
A few things to know.
Who is this for?
People responsible for evaluating pre-market initiatives and explaining innovation progress to stakeholders.
Is the playbook free?
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