Hint: Its about relationships.

The following is an excerpt draft from my upcoming book called, The Lean Brand. Your feedback is more than welcome. More at: http://leanbrandbook.com BRAND LANGUAGE ECOSYSTEM So, let’s be clear about not only the definition of brand but the ensuing language ecosystem in which it...


Hint: It's About Innovation

WHAT IS LEAN BRAND DEVELOPMENT? Any conversation about branding should begin, first and foremost, with a clear discussion about what you mean when you say, "brand." The definition (in my work on the subject) of a brand is: a relationship between an...


PREPARE SELF. FOR AWESOME!

@FAKEGRIMLOCK shares thoughts about brand: HAVE PERSONALITY EASY. ANSWER THREE QUESTIONS: 1. HOW YOU CHANGE CUSTOMER'S LIFE? 2. WHAT YOU STAND FOR? 3. WHO OR WHAT YOU HATE? A Dinosaur Worth Following: @FAKEGRIMLOCK...


Get outside your building, create dynamic artifacts, be delightful, and free your story.

Resolutions abound this time of year. Do a quick google search for “New Year’s Resolution” and you’ll find lists upon lists packed full with headlines like, “Top Ten Resolutions For Women on the Run,” “7 New Year Resolutions That Take...


Hello, I’m Jeremiah and this is what a typical day in my life looks like

Inspired by a recent post on Medium.com by Andrew Torba called, “The ‘Getting Shit Done’ Sleep Cycle,” I thought it would extremely interesting to begin learning from how other people live their days, and why. So I started a collection...


Please learn to better value the contributions of your authors

After months of contributions, I was feeling unsettled and unmotivated to continue writing for this particular publisher. Instead of simply being disgruntled and quitting, I decided to examine why I felt the way I did. After all, it’s completely plausible that I was...


In Light of the Tragedy in the Philippines

The tragedy unfolding in the Philippine Island right now with Typhoon Haiyan gives us good pause to take a break from talking about brand strategy, theory or application. Instead, we should focus our thoughts around a central idea — our shared humanity. It’s...


Why Branding Should Matter To Entrepreneurs

The following is an excerpt draft from my upcoming book called, The Lean Brand: How Entrepreneurs Discover, Iterate and Develop Emotional-Value in the Marketplace. The book is the follow-up to Brant Cooper and Patrick Vlaskovits NYT bestselling book, The Lean...


Becoming More Human And Less Machine

I was asked recently to do a workshop at a local college on branding. I agreed with the intention of talking about branding as a meta-concept. Little did I know, that the talk was pre-titled as a part of a...


Iterating Your Brand's Emotional Value

Your band is a living organism. Like all living things, your brand requires an ecosystem that enables it to grow and evolve. An ecosystem made up of the optimal food, soil, climate, minerals, air, etc. Absent the right conditions, your brand...


About Jeremiah

Hi there! My name is Jeremiah. I’m an author, keynote speaker, advisor, and bulldog lover. Connect with me directly @JeremiahGardner.

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