Inspired by a recent post on by Andrew Torba called, “The ‘Getting Shit Done’ Sleep Cycle,” I thought it would extremely interesting to begin learning from how other people live their days, and why. So I started a collection (A Day In The Life Of…) to give a dedicated space for this idea. Head over to and share your "Day In The Life Of..." story.


Hi, I’m Jeremiah. I live in San Diego with my wife, Jessie, and my bulldog, Hamilton. Ultimately, all of my work is all about helping people reframe the way they develop and think about branding — especially when it comes to startups and entrepreneurs.

That means I spend my time writing (my first book, The Lean Brand), speaking, teaching, mentoring / coaching, and leading a unique small-batch brand development firm all intensely focused around providing real value for serious and passionate entrepreneurs and startups.

Here’s my typical day:

6-7am- Wake up and check my email and schedule for any fires that may need my immediate attention. Breakfast (typically freshly made green juice and cocunut-water protein shake). Grab my stuff, kiss the wife, head out the door.

6:30-8:30am- Gym for lifting / cardio (Rippetoe strength / interval circuit training on alternating days). Shower, dress and head out.

8:30-9am- Head to the office (typically in silence to get my thoughts organized for the day). Sometimes, I just can’t help myself and have to listen to some L.A. sports talk radio — Go Lakers!

9am-12pm- Absolute writing time. This time is sacred. I invite the Muse to be present through a short (non-religious) prayer. Internet is off. Phone is off. Office door is shut and I don’t want to be disturbed. No exceptions. Some days the words are flowing, somedays it’s a blank page — but this time is dedicated to writing.

12pm-1pm- Lunch. Typically a working lunch (introduction, client, follow-up meeting, etc.)

1pm-2pm- Reserved for digital (googlechat, skype, phone) meetings, introductions, interviews, etc. I try to reach out to someone doing something interesting in a non-related field of work when I don’t have a pre-scheduled interview or call.

2pm-8pm- Re-connect. Meetings, emails, publishing articles, client work, booking, mentor hours, and set my work schedule for the following day.

8pm-9pm- Head home or meet my wife somewhere for dinner.

9pm-10/11pm- Down time. I usually hang with the bulldog, read a bit, smoke a cigar, etc. And I always try to make sure to spend quality time with my wife to hear about her day, and tell her about mine.

10/11pm- Get ready for the next day. Pack my gym bag. Pack the work satchel. Prepare my morning shake. Check my schedule for the following day, etc. Basically anything that I can automate for the following morning.

10:30/11:30pm- Bedtime. Right before I lay down, I try to jot down the most important thought (only 1)from the day and the one thing that is most important to focus on the next day.

11:30PM- Typically out cold after an episode (or two) of Stuff You Should Know, Family Guy, or depending on my mood, Southpark. Something to take my mind off of the day and ‘shut down.’ My body truly demands at least 6 hours of sleep and always wants 8. It’s just how I’m wired. So I try my best to listen to my body and honor it the best I can.

For me, Steven Pressfield’s, The War of Art, and the follow-up, Turning Pro, have been a huge influence on the way I structure my day. He argues (in my shorthand) that the difference between a “Pro” and an “Amateur” is the ability to consistently, habitually and ferociously battle our inner resistance.

“This is the other secret that real artists know and wannabe writers don’t. When we sit down each day and do our work, power concentrates around us. The Muse takes note of our dedication. She approves. We have earned favor in her sight. When we sit down and work, we become like a magnetized rod that attracts iron filings. Ideas come. Insights accrete.” — Steven Pressfield

I try to leave room, through intention, for ‘power to concentrate’ around me. To listen. To respond. To work. To honor my relationships. To ‘get shit done.’

So, what’s your day like?